SEO Guidelines Used by Google

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local seoThings are changing fast regarding SEO and show no signs when it comes to quality content and creating authority and high ranking backlinks to your site. We’ve come to expect that things have always been that way tho with search engine indexing. We need to create quality content with quality backlinks and that’s all that’s to it. If you developing a website locally and need SEO services in Nova Scotia pay attention to the following SEO changes coming up in the next few months.

More specifically, search engine friendly websites will give your website or customer’s website a healthy bump. The best way to keep on top of Google’s algorithm is to read as much as possible and keep up on the evolving SEO changes which are just like search engine growing pains to evolve with the amount and type of sites now on the internet. Just in Canada alone, the web is evolving and spammers are everywhere. Don’t follow any SEO company that markets itself using mass backlinks as a strategy. Go “quality” and “authority” all the way.

I am going to list some key factors to watch for when keeping your Cape Breton SEO Services in mind:


1. Quality Backlinks

When factoring your site’s ranking, Google looks at the quality and relevance of the sites linked to your site. The arrival of the Penguin algorithm in April 2012 brought this matter into the limelight, as the tech giant’s web spam filter docked many sites for participating in link schemes or featuring low-quality links.

Many types of links that worked in last few years may not work anymore and the overuse of these types of links may even penalize you. Some examples of low quality links you need to stay away from are links from low quality directories, blog commenting, links from sites with too many outgoing links to irrelevant content, and unrelated forum inks.

2. Quality Content

Quality content has always been one of the most important factors of SEO, but Google began to crack down on sites with low-quality content in 2011 with the help of the Panda algorithm, a filter designed to penalize sites with duplicate content, scraped content, keyword stuffing, and all content that is not “unique, valuable or engaging,” for the reader.

Panda is a filter that runs every few months and Google will most likely modify the algorithm every time it runs, which means quality site content is still going to be a major factor when developing any SEO campaign in 2013.

3. Quality Media

Captivating videos and images are abundant on the web, and results with videos are constantly ranked higher than results featuring only text. We’re expecting to see more media content incorporated into SEO campaigns this year, as it clearly creates a more valuable user experience.

4. Responsive Mobile Site Design

Mobile isn’t going anywhere anytime soon. Creating a mobile-friendly site is important in 2013 as smartphones and tablets continue to grow as a source of traffic to your site. While responsive mobile site design will not directly affect your rankings, it will improve the user experience. It’s important to craft easy-to-use mobile pages and always use simple and coherent language.

5. AuthorRank

Google Authorship status makes a difference in the search engine results pages. In Google’s words, “The identity of individual agents responsible for content can be used to influence search ratings.” AuthorRank is a major indicator of authoritative content, and is another way Google detects quality content on the web.

Continue tagging published content with rel=author tags, and follow Google’s recommendations of connecting the site with the published content to your Google+ profile page. Authors with many Google+ friends may benefit from a better ranking when they write articles.

6. Social Signals

As of today, social signals are used as ranking factors, and we’re expecting them to play an even bigger role in SEO as time goes on. Along with using the +1 button, continue to invest in Facebook shares, comments, likes, and tweets. It has also been reported by some that content posted on Google+ has gotten indexed almost immediately. It should be expected for Google+ to start having a higher influence in rankings.

7. Content Marketing

While it might be new to some people in the SEO Services Cape Breton industry, content marketing is a fundamental article writing technique that has been used by trained copywriters, advertisers, and public relations specialists since the beginning of marketing campaigns. The SEO industry is catching on to this technique because it has the power to turn mere internet “browsers into buyers.” Proper content marketing strategies gain backlinks and add value for the reader. Invest in a professional SEO copywriter to get the job done right.

8. Local SEO

Next year is going to see a greater emphasis on local websites and more quality content. If you haven’t already, incorporate local SEO services into your campaign to see higher rankings. Local SEO includes local listings, Google map information, citations, and local reviews including video testimonials.


What SEO changes will happen this year?


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Avoid These 5 SEO Mistakes

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SEO Mistake #1: Not using keywords correctly.

Many SEO webmasters  are concerned about being banned from the search engines for keyword spamming or stuffing so they limit the use of keywords on their web pages. As long as your content sounds natural and reads easily, the chances are you have not overused your keywords.

Make sure your keywords are included in the first and last paragraphs, in your headings and in your title and meta tags.


SEO Mistake #2: Trying to fool search engine spiders.

Search engines are a lot more sophisticated than most of us realize. They recognize – and penalize – hidden text, keyword spamming, and cloaking, which is showing different content to the search engine spiders than to your visitors. All of these practices only serve to hurt your page ranking and can in fact cause your website to be banned by the search engines, which means no one will find you – and no traffic means no profits.


SEO Mistake #3: Using Flash

Flash is a great presentation tool and can be dramatic and effective if used sparingly. It’s particularly appropriate if you have a social media related website and want to demonstrate your industry savvy. However for most website owners it’s just not necessary and can harm your page ranking. Search engine spiders cannot read content embedded in Flash files, which means they’re not recognized or indexed.


SEO Mistake #4: Using Your Company Name (and Only Your Company Name) As a Title Tag

Unless you’re branding your company name as in Halifax SEO, your company name shouldn’t be the only element in your title tag. Feel free to include it, however it’s also important to use your primary keyword for each webpage title tag. This is more useful for your customers and helps the search engines identify the various pages on your site.


SEO Mistake #5: Using A Splash Page

A splash page is a web page with a large graphic or company logo, and a link to enter the site. This is an ineffective strategy for a number of reasons: 13

* No keyword rich text on the page, nothing for the spiders to index.
* Only one internal link on the page
* These pages often have a redirect which often causes spiders to ignore them
If search engine optimization is important to your business, you may need to forgo the splash page. Your home page should be easy to navigate, content rich, and link visitors and spiders to other main web pages.

In general, unless you’re trying to outsmart the search engines and using nefarious tactics, the majority of search engine mistakes are reversible.  If you’ve committed a few of these mistakes, simply correcting them can increase your page ranking almost immediately.  Take some time to evaluate your SEO strategy and eliminate these SEO mistakes.

Credits for this article goes to:
© 2011 Michael Torbert, Semper Fi Web Design. All rights reserved in all media.


SEO – Important Things to Avoid

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SEO or search engine optimization is the action of optimizing a website to get its natural rankings in the major search engines like Google, Yahoo and Bing.  It is one of the most important ways of promoting your website online. SEO is so easy and misunderstood at the same time. The basic SEO strategies don’t require much funding and can provide your business some major benefits.

Search engines have some rules and guidelines that must be followed by an individuals and SEO companies.  SEO scams are becoming more popular now-a-days despite the fact that there are many ethical SEO firms and SEO experts.

In order to get the good position in the search engines, you need to follow the guidelines of the search engines and avoid unethical SEO tactics.  Some of the major practices that you need to avoid in SEO include the following.

  • Avoid bad neighbourhoods and don’t link to scam websites.
  • Avoid using the automatic linking software as your website can be banned permanently.
  • Don’t use the same titles, descriptions throughout your website.
  • Avoid keywords stuffing.  Some people use same keywords many times to increase the keywords density.  It can penalize your website from Google permanently.
  • Do not participate in the links exchanges and links farms programs.
  • Don’t use the tiny or invisible text.  Some people do it in order to get high rank showing more text to the search engines.
  • Don’t spread duplicate contents across several pages or several domains.
  • Avoid building your website entirely in Flash.
  • Don’t use irrelevant keywords in your web pages.
  • Avoid doorway pages.
  • Don’t check your ranking in Google and Yahoo every day.
  • Don’t use black hat SEO techniques.
  • Don’t hire incompetent SEO firms.
  • Don’t believe everything in SEO that you come to know through internet. You need to do research online learn as much as possible about SEO.
  • Don’t over optimize your website.
  • Don’t forget to make your website search engine friendly.