SEO Guidelines Used by Google

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local seoThings are changing fast regarding SEO and show no signs when it comes to quality content and creating authority and high ranking backlinks to your site. We’ve come to expect that things have always been that way tho with search engine indexing. We need to create quality content with quality backlinks and that’s all that’s to it. If you developing a website locally and need SEO services in Nova Scotia pay attention to the following SEO changes coming up in the next few months.

More specifically, search engine friendly websites will give your website or customer’s website a healthy bump. The best way to keep on top of Google’s algorithm is to read as much as possible and keep up on the evolving SEO changes which are just like search engine growing pains to evolve with the amount and type of sites now on the internet. Just in Canada alone, the web is evolving and spammers are everywhere. Don’t follow any SEO company that markets itself using mass backlinks as a strategy. Go “quality” and “authority” all the way.

I am going to list some key factors to watch for when keeping your Cape Breton SEO Services in mind:


1. Quality Backlinks

When factoring your site’s ranking, Google looks at the quality and relevance of the sites linked to your site. The arrival of the Penguin algorithm in April 2012 brought this matter into the limelight, as the tech giant’s web spam filter docked many sites for participating in link schemes or featuring low-quality links.

Many types of links that worked in last few years may not work anymore and the overuse of these types of links may even penalize you. Some examples of low quality links you need to stay away from are links from low quality directories, blog commenting, links from sites with too many outgoing links to irrelevant content, and unrelated forum inks.

2. Quality Content

Quality content has always been one of the most important factors of SEO, but Google began to crack down on sites with low-quality content in 2011 with the help of the Panda algorithm, a filter designed to penalize sites with duplicate content, scraped content, keyword stuffing, and all content that is not “unique, valuable or engaging,” for the reader.

Panda is a filter that runs every few months and Google will most likely modify the algorithm every time it runs, which means quality site content is still going to be a major factor when developing any SEO campaign in 2013.

3. Quality Media

Captivating videos and images are abundant on the web, and results with videos are constantly ranked higher than results featuring only text. We’re expecting to see more media content incorporated into SEO campaigns this year, as it clearly creates a more valuable user experience.

4. Responsive Mobile Site Design

Mobile isn’t going anywhere anytime soon. Creating a mobile-friendly site is important in 2013 as smartphones and tablets continue to grow as a source of traffic to your site. While responsive mobile site design will not directly affect your rankings, it will improve the user experience. It’s important to craft easy-to-use mobile pages and always use simple and coherent language.

5. AuthorRank

Google Authorship status makes a difference in the search engine results pages. In Google’s words, “The identity of individual agents responsible for content can be used to influence search ratings.” AuthorRank is a major indicator of authoritative content, and is another way Google detects quality content on the web.

Continue tagging published content with rel=author tags, and follow Google’s recommendations of connecting the site with the published content to your Google+ profile page. Authors with many Google+ friends may benefit from a better ranking when they write articles.

6. Social Signals

As of today, social signals are used as ranking factors, and we’re expecting them to play an even bigger role in SEO as time goes on. Along with using the +1 button, continue to invest in Facebook shares, comments, likes, and tweets. It has also been reported by some that content posted on Google+ has gotten indexed almost immediately. It should be expected for Google+ to start having a higher influence in rankings.

7. Content Marketing

While it might be new to some people in the SEO Services Cape Breton industry, content marketing is a fundamental article writing technique that has been used by trained copywriters, advertisers, and public relations specialists since the beginning of marketing campaigns. The SEO industry is catching on to this technique because it has the power to turn mere internet “browsers into buyers.” Proper content marketing strategies gain backlinks and add value for the reader. Invest in a professional SEO copywriter to get the job done right.

8. Local SEO

Next year is going to see a greater emphasis on local websites and more quality content. If you haven’t already, incorporate local SEO services into your campaign to see higher rankings. Local SEO includes local listings, Google map information, citations, and local reviews including video testimonials.


What SEO changes will happen this year?


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