seo services

SEO Guidelines Used by Google

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local seoThings are changing fast regarding SEO and show no signs when it comes to quality content and creating authority and high ranking backlinks to your site. We’ve come to expect that things have always been that way tho with search engine indexing. We need to create quality content with quality backlinks and that’s all that’s to it. If you developing a website locally and need SEO services in Nova Scotia pay attention to the following SEO changes coming up in the next few months.

More specifically, search engine friendly websites will give your website or customer’s website a healthy bump. The best way to keep on top of Google’s algorithm is to read as much as possible and keep up on the evolving SEO changes which are just like search engine growing pains to evolve with the amount and type of sites now on the internet. Just in Canada alone, the web is evolving and spammers are everywhere. Don’t follow any SEO company that markets itself using mass backlinks as a strategy. Go “quality” and “authority” all the way.

I am going to list some key factors to watch for when keeping your Cape Breton SEO Services in mind:


1. Quality Backlinks

When factoring your site’s ranking, Google looks at the quality and relevance of the sites linked to your site. The arrival of the Penguin algorithm in April 2012 brought this matter into the limelight, as the tech giant’s web spam filter docked many sites for participating in link schemes or featuring low-quality links.

Many types of links that worked in last few years may not work anymore and the overuse of these types of links may even penalize you. Some examples of low quality links you need to stay away from are links from low quality directories, blog commenting, links from sites with too many outgoing links to irrelevant content, and unrelated forum inks.

2. Quality Content

Quality content has always been one of the most important factors of SEO, but Google began to crack down on sites with low-quality content in 2011 with the help of the Panda algorithm, a filter designed to penalize sites with duplicate content, scraped content, keyword stuffing, and all content that is not “unique, valuable or engaging,” for the reader.

Panda is a filter that runs every few months and Google will most likely modify the algorithm every time it runs, which means quality site content is still going to be a major factor when developing any SEO campaign in 2013.

3. Quality Media

Captivating videos and images are abundant on the web, and results with videos are constantly ranked higher than results featuring only text. We’re expecting to see more media content incorporated into SEO campaigns this year, as it clearly creates a more valuable user experience.

4. Responsive Mobile Site Design

Mobile isn’t going anywhere anytime soon. Creating a mobile-friendly site is important in 2013 as smartphones and tablets continue to grow as a source of traffic to your site. While responsive mobile site design will not directly affect your rankings, it will improve the user experience. It’s important to craft easy-to-use mobile pages and always use simple and coherent language.

5. AuthorRank

Google Authorship status makes a difference in the search engine results pages. In Google’s words, “The identity of individual agents responsible for content can be used to influence search ratings.” AuthorRank is a major indicator of authoritative content, and is another way Google detects quality content on the web.

Continue tagging published content with rel=author tags, and follow Google’s recommendations of connecting the site with the published content to your Google+ profile page. Authors with many Google+ friends may benefit from a better ranking when they write articles.

6. Social Signals

As of today, social signals are used as ranking factors, and we’re expecting them to play an even bigger role in SEO as time goes on. Along with using the +1 button, continue to invest in Facebook shares, comments, likes, and tweets. It has also been reported by some that content posted on Google+ has gotten indexed almost immediately. It should be expected for Google+ to start having a higher influence in rankings.

7. Content Marketing

While it might be new to some people in the SEO Services Cape Breton industry, content marketing is a fundamental article writing technique that has been used by trained copywriters, advertisers, and public relations specialists since the beginning of marketing campaigns. The SEO industry is catching on to this technique because it has the power to turn mere internet “browsers into buyers.” Proper content marketing strategies gain backlinks and add value for the reader. Invest in a professional SEO copywriter to get the job done right.

8. Local SEO

Next year is going to see a greater emphasis on local websites and more quality content. If you haven’t already, incorporate local SEO services into your campaign to see higher rankings. Local SEO includes local listings, Google map information, citations, and local reviews including video testimonials.


What SEO changes will happen this year?


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SEO Services Are Important to Succeed in Business Online

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Your website is one of the most important parts of  your business, if not the most important decision your company will ever make.More than that, about 75% of the people who visit your website will do an instant analysis of your business model and judge you solely on what they see on your website, and compare you to your competition.

SEO Services Cape Breton offers web optimization solutions from the website itself, with site add-ons such as Social Marketing, SEO requirements, Domain Name Registration, and Web Hosting. Please check out our pricing for more information. Think about it. The next visitor to your website could be the most valuable asset to your company this year, meaning he could be a repeat customer, and not only bring you business, but more importantly, recommend you to his friends and colleagues!

Shoot me a message to discuss your ideas for a new website or site re-design. I am looking forward to speaking with you!


SEO – Important Things to Avoid

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SEO or search engine optimization is the action of optimizing a website to get its natural rankings in the major search engines like Google, Yahoo and Bing.  It is one of the most important ways of promoting your website online. SEO is so easy and misunderstood at the same time. The basic SEO strategies don’t require much funding and can provide your business some major benefits.

Search engines have some rules and guidelines that must be followed by an individuals and SEO companies.  SEO scams are becoming more popular now-a-days despite the fact that there are many ethical SEO firms and SEO experts.

In order to get the good position in the search engines, you need to follow the guidelines of the search engines and avoid unethical SEO tactics.  Some of the major practices that you need to avoid in SEO include the following.

  • Avoid bad neighbourhoods and don’t link to scam websites.
  • Avoid using the automatic linking software as your website can be banned permanently.
  • Don’t use the same titles, descriptions throughout your website.
  • Avoid keywords stuffing.  Some people use same keywords many times to increase the keywords density.  It can penalize your website from Google permanently.
  • Do not participate in the links exchanges and links farms programs.
  • Don’t use the tiny or invisible text.  Some people do it in order to get high rank showing more text to the search engines.
  • Don’t spread duplicate contents across several pages or several domains.
  • Avoid building your website entirely in Flash.
  • Don’t use irrelevant keywords in your web pages.
  • Avoid doorway pages.
  • Don’t check your ranking in Google and Yahoo every day.
  • Don’t use black hat SEO techniques.
  • Don’t hire incompetent SEO firms.
  • Don’t believe everything in SEO that you come to know through internet. You need to do research online learn as much as possible about SEO.
  • Don’t over optimize your website.
  • Don’t forget to make your website search engine friendly.

Get Real Backlinks

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We provide guaranteed and real authority backlinks to your website. Our backlinks are proven to gain more exposure and traffic to your website easy and fast!!!

Link Building is the process of generating hypertext links both internally and externally for your website. Strategic link building works with your target market and uses the link connections to build traffic to your site. Since link building is not part of the webpage optimization process, they are considered an off-page technique.

Development of strong, relevant inbound links from related websites is absolutely crucial to developing traffic via SEO – organic traffic.

In the current search engine algorithm standard, local link building is a strong technique to build search engine page rank results. Building link connections is essential to improve visibility, increase inbound traffic, which all combines to impact conversion rates.

Constant changes in the technology, search engine standards need to be balanced with your company’s needs and your target market. Keen research is required to optimize your link building campaign and to fully integrate it into your overall marketing program.

Types of inbound links

The type of link used depends on a variety of factors, and strong link building campaigns have diversity in the type of links used.

The different types of links are, but not limited to:

  • Reciprocal linking – mutual linking between two sites

  • One-way link building – the use of blogs, articles and forums to generate connections or links in one direction

  • Viral / Link bait links

  • Content driven links

  • Citations and local business listing links

  • Paid directories

  • Top web check lists and resources


It is very important to combine the link building with the overall strategy for your Internet Marketing, and some would say with all marketing initiatives. Link building can be a good place to add in new opportunities, reach out to new communities and expand the reach of your existing campaign.

Diversity in the links, clear connections to target markets and consistency in the branded message and strategic Internet Marketing goals and objectives are essential in creating an effective, successful link building campaign. There are complexities built into the connection process, and when you consider the search engine page rank results as part of the complexities; it is easy to see why professional management is needed to make the link building process successful.

Benefits of Link Building

Since there are many ways to make the connections happen, link building can be a good way to add additional visitors to a site. Connections allow your site to widen its appeal and increase traffic. Building new relationships and collaborations are potential benefits from a good link building. Alway think quality over quantity when building solid links to your site. If you follow Google Best Practices Guide, you should avoid any type of spammy-type links to your site and may even lead to you getting penalized and a major drop in the search engine results.

Try to seek out a Local SEO Traffic Consultant today about generating a strong, effective and quality link building techniques as part of a comprehensive Internet Marketing campaign that will get you found online.