SEO Services Cape Breton

SEO Guidelines Used by Google

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local seoThings are changing fast regarding SEO and show no signs when it comes to quality content and creating authority and high ranking backlinks to your site. We’ve come to expect that things have always been that way tho with search engine indexing. We need to create quality content with quality backlinks and that’s all that’s to it. If you developing a website locally and need SEO services in Nova Scotia pay attention to the following SEO changes coming up in the next few months.

More specifically, search engine friendly websites will give your website or customer’s website a healthy bump. The best way to keep on top of Google’s algorithm is to read as much as possible and keep up on the evolving SEO changes which are just like search engine growing pains to evolve with the amount and type of sites now on the internet. Just in Canada alone, the web is evolving and spammers are everywhere. Don’t follow any SEO company that markets itself using mass backlinks as a strategy. Go “quality” and “authority” all the way.

I am going to list some key factors to watch for when keeping your Cape Breton SEO Services in mind:

 

1. Quality Backlinks

When factoring your site’s ranking, Google looks at the quality and relevance of the sites linked to your site. The arrival of the Penguin algorithm in April 2012 brought this matter into the limelight, as the tech giant’s web spam filter docked many sites for participating in link schemes or featuring low-quality links.

Many types of links that worked in last few years may not work anymore and the overuse of these types of links may even penalize you. Some examples of low quality links you need to stay away from are links from low quality directories, blog commenting, links from sites with too many outgoing links to irrelevant content, and unrelated forum inks.

2. Quality Content

Quality content has always been one of the most important factors of SEO, but Google began to crack down on sites with low-quality content in 2011 with the help of the Panda algorithm, a filter designed to penalize sites with duplicate content, scraped content, keyword stuffing, and all content that is not “unique, valuable or engaging,” for the reader.

Panda is a filter that runs every few months and Google will most likely modify the algorithm every time it runs, which means quality site content is still going to be a major factor when developing any SEO campaign in 2013.

3. Quality Media

Captivating videos and images are abundant on the web, and results with videos are constantly ranked higher than results featuring only text. We’re expecting to see more media content incorporated into SEO campaigns this year, as it clearly creates a more valuable user experience.

4. Responsive Mobile Site Design

Mobile isn’t going anywhere anytime soon. Creating a mobile-friendly site is important in 2013 as smartphones and tablets continue to grow as a source of traffic to your site. While responsive mobile site design will not directly affect your rankings, it will improve the user experience. It’s important to craft easy-to-use mobile pages and always use simple and coherent language.

5. AuthorRank

Google Authorship status makes a difference in the search engine results pages. In Google’s words, “The identity of individual agents responsible for content can be used to influence search ratings.” AuthorRank is a major indicator of authoritative content, and is another way Google detects quality content on the web.

Continue tagging published content with rel=author tags, and follow Google’s recommendations of connecting the site with the published content to your Google+ profile page. Authors with many Google+ friends may benefit from a better ranking when they write articles.

6. Social Signals

As of today, social signals are used as ranking factors, and we’re expecting them to play an even bigger role in SEO as time goes on. Along with using the +1 button, continue to invest in Facebook shares, comments, likes, and tweets. It has also been reported by some that content posted on Google+ has gotten indexed almost immediately. It should be expected for Google+ to start having a higher influence in rankings.

7. Content Marketing

While it might be new to some people in the SEO Services Cape Breton industry, content marketing is a fundamental article writing technique that has been used by trained copywriters, advertisers, and public relations specialists since the beginning of marketing campaigns. The SEO industry is catching on to this technique because it has the power to turn mere internet “browsers into buyers.” Proper content marketing strategies gain backlinks and add value for the reader. Invest in a professional SEO copywriter to get the job done right.

8. Local SEO

Next year is going to see a greater emphasis on local websites and more quality content. If you haven’t already, incorporate local SEO services into your campaign to see higher rankings. Local SEO includes local listings, Google map information, citations, and local reviews including video testimonials.

 

What SEO changes will happen this year?

 

Ask an Experienced SEO Consultant on facebookhttp://facebook.com/socialfansexpert

Ask an SEO expert on LinkedIn – http://www.linkedin.com/company/seo-services-expert-canada

Ask an SEO expert on Twitterhttp://twitter.com/socialfanexpert

Avoid These 5 SEO Mistakes

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SEO Mistake #1: Not using keywords correctly.

Many SEO webmasters  are concerned about being banned from the search engines for keyword spamming or stuffing so they limit the use of keywords on their web pages. As long as your content sounds natural and reads easily, the chances are you have not overused your keywords.

Make sure your keywords are included in the first and last paragraphs, in your headings and in your title and meta tags.

 

SEO Mistake #2: Trying to fool search engine spiders.

Search engines are a lot more sophisticated than most of us realize. They recognize – and penalize – hidden text, keyword spamming, and cloaking, which is showing different content to the search engine spiders than to your visitors. All of these practices only serve to hurt your page ranking and can in fact cause your website to be banned by the search engines, which means no one will find you – and no traffic means no profits.

 

SEO Mistake #3: Using Flash

Flash is a great presentation tool and can be dramatic and effective if used sparingly. It’s particularly appropriate if you have a social media related website and want to demonstrate your industry savvy. However for most website owners it’s just not necessary and can harm your page ranking. Search engine spiders cannot read content embedded in Flash files, which means they’re not recognized or indexed.

 

SEO Mistake #4: Using Your Company Name (and Only Your Company Name) As a Title Tag

Unless you’re branding your company name as in Halifax SEO, your company name shouldn’t be the only element in your title tag. Feel free to include it, however it’s also important to use your primary keyword for each webpage title tag. This is more useful for your customers and helps the search engines identify the various pages on your site.

 

SEO Mistake #5: Using A Splash Page

A splash page is a web page with a large graphic or company logo, and a link to enter the site. This is an ineffective strategy for a number of reasons: 13

* No keyword rich text on the page, nothing for the spiders to index.
* Only one internal link on the page
* These pages often have a redirect which often causes spiders to ignore them
If search engine optimization is important to your business, you may need to forgo the splash page. Your home page should be easy to navigate, content rich, and link visitors and spiders to other main web pages.

In general, unless you’re trying to outsmart the search engines and using nefarious tactics, the majority of search engine mistakes are reversible.  If you’ve committed a few of these mistakes, simply correcting them can increase your page ranking almost immediately.  Take some time to evaluate your SEO strategy and eliminate these SEO mistakes.

Credits for this article goes to:
© 2011 Michael Torbert, Semper Fi Web Design. All rights reserved in all media.

 

SEO Services Are Important to Succeed in Business Online

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Your website is one of the most important parts of  your business, if not the most important decision your company will ever make.More than that, about 75% of the people who visit your website will do an instant analysis of your business model and judge you solely on what they see on your website, and compare you to your competition.

SEO Services Cape Breton offers web optimization solutions from the website itself, with site add-ons such as Social Marketing, SEO requirements, Domain Name Registration, and Web Hosting. Please check out our pricing for more information. Think about it. The next visitor to your website could be the most valuable asset to your company this year, meaning he could be a repeat customer, and not only bring you business, but more importantly, recommend you to his friends and colleagues!

Shoot me a message to discuss your ideas for a new website or site re-design. I am looking forward to speaking with you!

Contact: order@SEOservicesCapeBreton.com

SEO – Important Things to Avoid

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SEO or search engine optimization is the action of optimizing a website to get its natural rankings in the major search engines like Google, Yahoo and Bing.  It is one of the most important ways of promoting your website online. SEO is so easy and misunderstood at the same time. The basic SEO strategies don’t require much funding and can provide your business some major benefits.

Search engines have some rules and guidelines that must be followed by an individuals and SEO companies.  SEO scams are becoming more popular now-a-days despite the fact that there are many ethical SEO firms and SEO experts.

In order to get the good position in the search engines, you need to follow the guidelines of the search engines and avoid unethical SEO tactics.  Some of the major practices that you need to avoid in SEO include the following.

  • Avoid bad neighbourhoods and don’t link to scam websites.
  • Avoid using the automatic linking software as your website can be banned permanently.
  • Don’t use the same titles, descriptions throughout your website.
  • Avoid keywords stuffing.  Some people use same keywords many times to increase the keywords density.  It can penalize your website from Google permanently.
  • Do not participate in the links exchanges and links farms programs.
  • Don’t use the tiny or invisible text.  Some people do it in order to get high rank showing more text to the search engines.
  • Don’t spread duplicate contents across several pages or several domains.
  • Avoid building your website entirely in Flash.
  • Don’t use irrelevant keywords in your web pages.
  • Avoid doorway pages.
  • Don’t check your ranking in Google and Yahoo every day.
  • Don’t use black hat SEO techniques.
  • Don’t hire incompetent SEO firms.
  • Don’t believe everything in SEO that you come to know through internet. You need to do research online learn as much as possible about SEO.
  • Don’t over optimize your website.
  • Don’t forget to make your website search engine friendly.

Local SEO Marketing Tips

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1. Figure Out Your Target Audience
Until you know who you are targeting there is not much point in doing SEO. What words are your potential customers searching with when you want to be found? What are different modes are they in when they are searching? Are they ready to buy? Are they just doing research? Are they big spenders or are they cheapskates?

In general pick terms that match up with your service, that you think will convert well (conversion is a another five minute discussion altogether btw) and that have good search volume. To get an idea of search volume use Google’s Adwords Keyword Tool which can be found here:
https://adwords.google.com/select/KeywordToolExternal

Once you come up with your target keyword list…

2. Update Your Page Titles
The page title or “title tag” is perhaps the most important element of SEO. These are the words that appear at the top of your web browser when you are on a page. They are also the words that show up in the blue links in Google.

Put the search terms you are targeting in your page titles. In general keep the titles as brief as possible while at the same time making them appealing to searchers. No easy trick. Put the most important keywords at the beginning of the title. Don’t worry about getting this perfect the first time as these are very easy to change and Google usually reacts to these changes quickly. And if your website developer tells you these are really hard or expensive to change, get a new website developer.

3. Make Each Page Title Unique
It is also important that all of the pages on your site have unique page titles. A quick way to see if you have more than one page with the same title is to do the following search in Google:

site:yoursite.com intitle”the words in the title”

The results of this search will show all of the pages in Google that have these words in the title. Once you identify these problem pages you can update the titles to make them unique.

And make sure you add your city name to the titles as a lot of people search for your service in your city.

It also couldn’t hurt if you added some text to the actual page that uses the keywords you are targeting as well, in both the body of the text and the
h1 tag, which is typically the headline of the page. If you don’t have a page that targets the keywords you are using, add a new page that does.

You also should check the meta descriptions tags of each page to make sure those are unique as well.

4. Add a Few Internal Links

The number of links a page gets from its own site and which pages link to it matters. The home page is the most important on the site and so the pages that are linked to from the home page are also important. Figure out which pages you want to rank the most (and don’t say all of them) and add links from other pages to these pages. Make sure you use relevant keywords in the text of those links. For example if you want to rank the page for “pizza” use the word “pizza” in the text of the links that go to that page. Try not to use the exact same phrases in each link to make it look more “natural”. For example in some of the links use “best pizza” or “man that’s a helluva a pizza”.

5. Add Your Address to Every Page
Ideally every page should have your address and phone number. This is helpful for users but it also reinforces your location to the search engines. If your business has multiple locations then you may want to create a separate page for each location or at least a single page that lists all locations. Make sure you link to these pages from as many pages as possible on the site. It would probably be a good idea to list as many location names as possible on the home page too.

6. Claim Your Profile on Merchant Circle, Google Local Business Center, Yahoo Local, etc.
There are a huge number of yellow pages-like sites that allow you to update your business information for free. These sites get a lot of traffic and tend to rank well. At the least you should go to each one, claim your profile and make sure they are linking to your site.

7. Make a Video
Create a Video testimonial for your website. And I am not talking about a multimillion dollar production. Ask your kid to point the camera at you and start talking. Explain your service and try to be charming. Mention your website a lot. Then upload it to YouTube and every other free video site and title the video with your top keywords (e.g. “Best Pizza in Pleasanton”). Make sure your website is linked to from your profile. Then link to these video pages from your site with the keywords in the link text. You will be amazed at how easy it is for these pages to rank for your search terms.

8. Add a Blog To Your Site
A blog is just a simple way to add pages to your website. A good, or even bad, web developer should be able to set up a simple blog for you in a few minutes. If you don’t want it super customized it shouldn’t cost that much. Once it’s up start writing. I am not talking novels or even journalism. I am talking keywords. If you want to rank for “Pizza in Pleasanton” write a blog post called “Pizza in Pleasanton: What’s Cooking Tonight At Joe’s Pizza”. Go to http://blogsearch.google.com/ping and add your blog’s URL to Google’s blogsearch engine. Now everytime you write something on the blog it will instantly be added to Google, and each of those posts has a chance of ranking for the term you are targeting.

9. Make Sure You Don’t Have Any Technical Issues
There are a number of technical issues that could be preventing your site from ranking. An easy way to identify them is to sign up your site to Google Webmaster Tools at www.google.com/webmasters/start. By copying a short line of code to your site you can get an idea of some of the common problems that Google is having with it. Google provides you with some detail about the problem. There is not much you yourself can likely do about these problems, but you can at least show them to your website developer or a SEO guy and ask him/her to figure it out.

10. Get Backlinks
Now none of this stuff will work very well if you don’t have any links to your site. The big search engines look at links from other sites as a sign of quality and trust. So you should spend the remainder of your five minutes thinking about what other sites you think you can get links from. Here are some of the obvious ones:
– Chambers of commerce/local business groups
– Local business directories/Local newspaper site
– Friends who have sites (including your kid’s blog)
– Partners/Vendors

Get a Professional Backlinks Company to run a backlinks campaign to rank your site even higher on Google and other search engines.

There are hundreds of other ways to get links like writing articles for other sites, sending out press releases, adding your business info to social media sites, making a fool of yourself in public, etc.

It’s important to understand that SEO is not a one-time thing just like running a TV ad campaign is not a one-time thing. It’s a marketing tactic like any other. And as more people use the Web to find local services, SEO could become one of the more important components of your marketing plan. So get familiar with it today so you can master it tomorrow.

Half the battle of marketing is just getting your potential customers attention right?

If you have any more questions about SEO please drop me a line at order @ SEOservicesCapeBreton.com

 

What Are The Top 10 Local Search Ranking Factors for 2012?

  1. Physical Address in City of Search on Place Page
  2. Proper Category Associations on Place Page
  3. Proximity of Address to Centroid on Place Page
  4. Domain Authority of Website
  5. Quantity of Structured Citations (IYPs, Data Aggregators)
  6. City, State in Places Landing Page Title
  7. Quantity of Native Google Places Reviews
  8. Quality/Authority of Structured Citations
  9. Local Area Code on Place Page
  10. HTML NAP Matching Place Page NAP

Get Real Backlinks

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We provide guaranteed and real authority backlinks to your website. Our backlinks are proven to gain more exposure and traffic to your website easy and fast!!!

Link Building is the process of generating hypertext links both internally and externally for your website. Strategic link building works with your target market and uses the link connections to build traffic to your site. Since link building is not part of the webpage optimization process, they are considered an off-page technique.

Development of strong, relevant inbound links from related websites is absolutely crucial to developing traffic via SEO – organic traffic.

In the current search engine algorithm standard, local link building is a strong technique to build search engine page rank results. Building link connections is essential to improve visibility, increase inbound traffic, which all combines to impact conversion rates.

Constant changes in the technology, search engine standards need to be balanced with your company’s needs and your target market. Keen research is required to optimize your link building campaign and to fully integrate it into your overall marketing program.

Types of inbound links

The type of link used depends on a variety of factors, and strong link building campaigns have diversity in the type of links used.

The different types of links are, but not limited to:

  • Reciprocal linking – mutual linking between two sites

  • One-way link building – the use of blogs, articles and forums to generate connections or links in one direction

  • Viral / Link bait links

  • Content driven links

  • Citations and local business listing links

  • Paid directories

  • Top web check lists and resources

 

It is very important to combine the link building with the overall strategy for your Internet Marketing, and some would say with all marketing initiatives. Link building can be a good place to add in new opportunities, reach out to new communities and expand the reach of your existing campaign.

Diversity in the links, clear connections to target markets and consistency in the branded message and strategic Internet Marketing goals and objectives are essential in creating an effective, successful link building campaign. There are complexities built into the connection process, and when you consider the search engine page rank results as part of the complexities; it is easy to see why professional management is needed to make the link building process successful.

Benefits of Link Building

Since there are many ways to make the connections happen, link building can be a good way to add additional visitors to a site. Connections allow your site to widen its appeal and increase traffic. Building new relationships and collaborations are potential benefits from a good link building. Alway think quality over quantity when building solid links to your site. If you follow Google Best Practices Guide, you should avoid any type of spammy-type links to your site and may even lead to you getting penalized and a major drop in the search engine results.

Try to seek out a Local SEO Traffic Consultant today about generating a strong, effective and quality link building techniques as part of a comprehensive Internet Marketing campaign that will get you found online.

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